Born in Sweden in 1965, Thomas Meyerhoffer is a creator and visionary. After earning a degree in Industrial Design from Art Center, he started his journey with an internship at Porsche, only to Go West to California for IDEO. It was there Meyerhoffer was introduced to the idea of giving objects meaning through its form, working with Naoto Fukasawa. He further formed these notions at Apple working alongside Sir Jony Ive on projects like the eMate and iMac. That taught him to combine the fields of art, craft and technology. These theories, merged with contemporary culture, make up Meyerhoffer’s design practice today.

LACTH
Startup. Co-founder & CDO.
Meyerhoffer design projects
Latch C2.
Meyerhoffer design projects
Latch Lens.
Meyerhoffer design projects
Mechanics.
Meyerhoffer design projects
Use of Latch Lens.
Meyerhoffer design projects
Sketches searching for meaning, creating icons.
Meyerhoffer design projects
Latch Lens brain.
Meyerhoffer design projects
Early model.
Meyerhoffer design projects
Latch C & M.
Meyerhoffer design projects
Latch M parts.
Meyerhoffer design projects
Latch C2, White.
Meyerhoffer design projects
Latch Reader.
Meyerhoffer design projects
Color exploration.
Meyerhoffer design projects
Packaging.
Meyerhoffer design projects
Latch handle set
Meyerhoffer design projects
Display stand.
Meyerhoffer design projects
Tee.
Meyerhoffer design projects
PROJECT: LATCH

YEAR: 2015-2021

INFORMATION: Thomas is Co-founder & Chief Design Officer of Latch, where he is responsible for Design, Experience and Brand. He started Latch together with Luke Schoenfelder and Brian Jones in 2015.

Thomas found Latch and design projects that deals with fundamental parts of our daily life particularly interesting, as we move from our physical past to a digital future. How do we keep traditional values when we no longer us a real key? The digital experience needs to deliver the same sense of trust. Between people, new services and systems.

Latch was designed with trust, longevity and digital mindfulness as the guiding values of the design and brand strategy. The aim was to create a system that is so simple to understand that everyone, anywhere in the world are able to take part in the exchange of access. Not keeping people out, instead letting people in. Enabling seamless interaction between eveyone that is part of one system and one village.

"When you aim to create a simple, universal and human experience, you need to lead with humanistic values, not digital complexity" says Thomas. Latch design is mindful about technology and digital privacy, so that users can connect on a semaless personal level.

All Latch products share the same simple interface. The Latch lens. Inviting. Easy to understand. Billed by The New York Times as the "the unblinking eye". It's design, key to Latch success.

Latch is planning to go public in the spring of 2021 at $ 1.6B valuation. Today 3 out of 10 new construction appartment buildings in US use Latch.

RECOGNITION: Latch design has been recognized with eleven international design awards 2016-2019.

3x Good Design Australia Awards
2x IF Awards
2x IDSA award
Good Design Award (USA)

CREDITS: Photography: Christoffer Dalkarls