Born in Sweden in 1965, Thomas Meyerhoffer is a creator and visionary. After earning a degree in Industrial Design from Art Center, he started his journey with an internship at Porsche, only to Go West to California for IDEO. It was there Meyerhoffer was introduced to the idea of giving objects meaning through its form, working with Naoto Fukasawa. He further formed these notions at Apple working alongside Sir Jony Ive on projects like the eMate and iMac. That taught him to combine the fields of art, craft and technology. These theories, merged with contemporary culture, make up Meyerhoffer’s design practice today.
Thomas at The Surf Ranch w Full Circle.
Slip In, this is the board that won Best in Show @ The Boardroom Show
Drop Dead Twin
Full Circle w Flex Box
Watch SURFERS BLOOD. The award winning surf movie by Patrick Trefz. Watch Thomas together with Basque surfers Kepa Acero, Natxo Gonzalez and Californian's Flea Vitrostko, Josh Mulcoy, Richard Kenvin and Shawn Barron. 2016.
LegoZoo one of Thomas first boards, featured in The Surfers Journal
Shaping Slip In
Sketching and thinking
Baja, San Somewhere
Shapers tour, Australia with with Bob Mc Tavish, Steve Walden, R Lovett & crazy man Webber
Waiting for radio interview on Gold Coast
Bob Mc Tavish and Thomas surfing Geuthary
Pukas Family with Bob, Cedric and Steve.
Flex Fin by Futures
INFORMATION: Many years ago I began by wondering if you could create a different experience by altering the form of probably the most recognized shape in the world. The surfboard. It became a journey where i explored the shape of the design icon. And along the way got to meet some truly inspiering individuals and got to travel acorss the globe. It's funny though, a very well regarded and distiguished surfer - that will remain unknown, once told me "The worst thing with surfing is surfers!" At the time i did nto want to beleive. However after shapinng and surfing for the last 20 years i now know he was right. Today i shape for the expereicne, I very fortunate i do not have to make a living shaping boards for "surfers". I am very greatful to have met a few of the people thhat has seen it all in the surf industry. And i am doing my best to learn form them. Therfeore i am not in the business of making surfboards, i am only making a few for myself and dear friends across teh globe. For me, Its all about the experience. When i started, the intention was to see if you can alter the known surfboard shape to create an altered experience. The feeling. In the motion. On a wave. A short moment where the slightest tweak can alter your total experience.
By utalized my experience in shaping foam from design school with my work tool, computer modeling It was the same method that we designed the iMac and many other objects with. So it was not that difficult ot change the surfboard shape. Its quite simple you know. What was hard was the painstaking process of building and testing them. Surfing them. One by one. Trying ot understand. Listening. Learnign. Failing. Sometimes they where surfed by very good surfers. But most of the times by myself across the street. In mexico. Europe. Barbados. On foggy drizzly days. On world class days. Always with the aim to understand. And to find new ways of exploring refining and evolving. It became a long journey. Where I was fortunate to meet some amazing shares and surfers all over the world. So valuable. And a lifetime memory.
My latest model is Full Circle. It took me a long time to get to this point! Thats why i call it Full Circle. I consider myself done after this. I think. Most likely not. It already is morphing itself into a twin fin. Full Circle has been refined over and over in a span of 15 years. From the original designs to this more refined version the fundamental concept of a narrow waist, deep double spiral vee, with the widest point way back. The concept has remained across a wide range of size and fin set up. From longboards to mid length and short and wide. I decided to celebrate this journey. Therefore i collaborated with my good friend Paul "The Son Of Cobra" Le Fevre. We met in Biarritz to discuss the project and he helped me craft a range of limited edition boards. His work is clearly top of the line. The original design wore a band of color around the narrow waist so on these boards we placed a metallic band around its waist. As a celebration perhaps. Of this projects longevity and incredibly valuable journey. Research, craft and design. Onwards.