Born in Sweden in 1965, Thomas Meyerhoffer is a creator and visionary. After earning a degree in Industrial Design from Art Center, he started his journey with an internship at Porsche, only to Go West to California for IDEO. It was there Meyerhoffer was introduced to the idea of giving objects meaning through its form, working with Naoto Fukasawa. He further formed these notions at Apple working alongside Sir Jony Ive on projects like the eMate and iMac. That taught him to combine the fields of art, craft and technology. These theories, merged with contemporary culture, make up Meyerhoffer’s design practice today.
This project is all about having fun.
"My latest model is Full Circle. It took me a long time to get to this point. That is how it got its name. I could consider myself done after this. Most likely not. Ha! This model is already morphing into a twin fin. Which i like a lot. Full Circle is based on the original design that was introduced 15 years ago now. The original concept remains. A narrow waist, with its iconic side cut. The tail has the widest point way back and a deep double spiral vee for speed. The concept work across a wide range. I like the mid lengths the most."
FULL CIRCLE 2021
Thomas surfing his home made board at a home made wave. The Surf Ranch & Full Circle.
A CONVERSATION WITH MARC ANDREINI AND THOMAS MEYERHOFFER
Early Slip In protoype, this board won Best In Show at The Boardroom Show
Josh Mulcoy on the Slip In somehwere in Mexcio.
Josh Mulcoy in mex
Watch SURFERS BLOOD. The award winning surf movie by Patrick Trefz. Watch Thomas together with Basque surfers Kepa Acero, Natxo Gonzalez and Californian's Flea Vitrostko, Josh Mulcoy, Richard Kenvin and Shawn Barron. 2016.
Patrick Trefz & Thomas at the world premier during San Sebastian's film festival
Thomas first boards, featured in The New York Times and at The Cooper Hewitt Triennial in 1996
LegoZoo one of Thomas first boards, featured in The Surfers Journal
Thomas outside his old studio
Mike with Original 9.1
Quiver from 2016
Bob Mc Tavish and Thomas surfing Geuthary
Pukas Family with Bob, Cedric and Steve.
Baja, San Somewhere. On our way to one of the favorite testing grounds. Stack of board in the back.
PROJECT: THE SURFBOARD PROJECT
INFORMATION: Many years ago I began by wondering if you could create a different experience by altering the form of probably the most recognized shape in the world. The surfboard. It became a journey where i explored the shape of the design icon. And along the way got to meet some truly inspiering individuals and got to travel acorss the globe. It's funny though, a very well regarded and distiguished surfer - that will remain unknown, once told me "The worst thing with surfing is surfers!" At the time i did nto want to beleive. However after shapinng and surfing for the last 20 years i now know he was right. Today i shape for the expereicne, I very fortunate i do not have to make a living shaping boards for "surfers". I am very greatful to have met a few of the people thhat has seen it all in the surf industry. And i am doing my best to learn form them. Therfeore i am not in the business of making surfboards, i am only making a few for myself and dear friends across teh globe. For me, Its all about the experience. When i started, the intention was to see if you can alter the known surfboard shape to create an altered experience. The feeling. In the motion. On a wave. A short moment where the slightest tweak can alter your total experience.
By utalized my experience in shaping foam from design school with my work tool, computer modeling It was the same method that we designed the iMac and many other objects with. So it was not that difficult ot change the surfboard shape. Its quite simple you know. What was hard was the painstaking process of building and testing them. Surfing them. One by one. Trying ot understand. Listening. Learnign. Failing. Sometimes they where surfed by very good surfers. But most of the times by myself across the street. In mexico. Europe. Barbados. On foggy drizzly days. On world class days. Always with the aim to understand. And to find new ways of exploring refining and evolving. It became a long journey. Where I was fortunate to meet some amazing shares and surfers all over the world. So valuable. And a lifetime memory.
I decided to celebrate this journey. Of this projects longevity and incredibly valuable journey. Research, craft and design.
RECOGNITION: Best in Show, Board Room Show, California.
A few international design awards
Exhibited at the Design Museum, London
PRESS: The New York Times. The Ninth Annual Year in Ideas.