The purest form possible
The design of the Coca-Cola glass is guided by functionality. Exploring the external form and internal force. Balancing proportions and refining outline down to the purest form possible.
The design is a clear expression of the function of the glass and has succeeded in becoming a contemporary symbol of the Coca-Cola brand identity. Launched at Colette, Paris, 2013.
IDSA Award 2014
Sketch of meaning
Exploration of form
With Coke bottle
Launch party at Colette in Paris