The traditional key is all about trust. The digital is a key to your life. With that comes the responsibility to design a mindful technology experience.
PHYSICAL MODELS ALWAYS TELLS THE TRUTH.
FOCUS ON THE LENS. WELCOMING. BUILDING TRUST.
PACKAGING FOR READER.
THE BRAIN. IN EVERY LENS. IN EVERY PRODUCT.
HANDLE SET. BLACK.
To create a simple, universal and human experience, you need to lead with humanistic values, not digital complexity.
Latch is designed for the culture of access. We created an experience where trust, longevity and a mindful approach to technology - are strategic design values. Today 2 out of 10 new buildings use Latch and the startup is funded with 130M. The design has been recognized with 11 international awards.
Design projects that deal with fundamental parts of our daily life are particularly interesting as we move from our mechanical past to a digital future.
There’s a time and space when there’s an opportunity for magic to happen in any product, project, or company.