Tork is a Swedish company. So It was of special interest for me to apply what i learnt in California, to a brand that carries Scandinavian values and wants to connect with users around the world.
I designed a simple capsule. That is strong yet inviting. With a sculptural surface protecting the clean paper inside. The design communicate hygiene. And is satisfying the need from every user: the end user, cleaning personnel and building managers.
The design is used by hundreds of millions of people every day. It is the most widely used product i will ever design. You will find them in Sydney Opera house, Copenhagen Airport, Empire State Building, Swiss ski chalets and in temples in India.
In 2009, the Tork Elevation range received both an iF and Red Dot Design Award.